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CLAUDIA CHOUINARD
SENIOR PRINCIPAL CONSULTANT  

Claudia Chouinard, President of Chouinard & Company from 1982 to 1995 and founder of Results Group in 1995, is an expert in constituency-based marketing and fund-raising with specializations in constituency research, intensive analysis, long-range income planning, campaign creation and execution, diversifying sources of income and managing risk.

Since 1982, Ms. Chouinard has worked closely with senior nonprofit leadership to achieve higher income from limited investments and to develop success strategies geared to today's competitive marketing and funding marketplace.

Prior to consulting, she joined the Metropolitan Opera in 1976 as part of a new marketing team which reversed a 10-year decline in income and increased earned income from $10 million to $40 million annually for the New York season alone while launching new campaigns as well for 8 national tour venues. During her tenure, annual campaigns were also inaugurated for American Ballet Theatre's ongoing seasons at the Met and for annual international bookings of music and dance events. Such successful and continuing programs as the direct mail raffle, the radio fund-raising phoneathon marathon, the open house bazaar and the direct mail Historic Broadcast Album premium program were launched during her term, and a 3-year special initiative to develop audiences for 20th Century opera was successfully completed.

At the San Francisco Opera, Ms. Chouinard doubled sales for a problem season, served as Marketing Chair for a city-wide arts festival and took responsibility for $9 million in earned income. She was asked to return to the Opera as a consultant two years later to take full charge of the extraordinary demands of a Wagner Ring Cycle season, for which she created international, national and local campaigns which sold out the entire season in just four weeks.

Ms. Chouinard has served as panelist for the Ford Foundation and the New York State Council on the Arts Marketing Initiative Program and as specialist for the National Endowment for the Arts Advancement Program. She has served as faculty for the Masters Degree programs in Arts Administration at New York University, Columbia University and Brooklyn College in addition to presenting seminars and workshops on many occasions. Her training includes a Bachelor of Arts degree with honors from Brandeis University and a Master's Degree in Arts Administration from U.C.L.A. She currently serves as a member of the Steering Committee and Grants Review panel for the American Express National Arts Marketing Project and the Board of New York City’s Women in Development.

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